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Utopia is a cinema which played mainly retro sci-fi movies.Most likely it was owned by Veidt Enterprises, and used to subconsciously prepare the people for the Alien Monster and a danger from space.
After that event, Utopia was renamed as New Utopia. One of the first movies it showed was Tarkovsky's The Sacrifice, a Swedish film about an upcoming holocaust and peoples' reactions to it.
The name Utopia signifies the theater's role in Veidt's plan.